Welcome to the Turning Selling into Buying® website!
The book for anyone who needs to influence others to buy services, products & solutions
or maybe just to buy into an idea or vision……but doesn’t want to take the old, worn out approach to doing it!
There’s no such thing as a ‘Sales Process’ – only a Buying Process … and it’s different for everyone … understanding the psychology & motivation behind buying is the real game changer
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