EMP5100 & GNG5130 (BCI): Course Textbook

Course Set Book for both courses is Turning Selling into Buying, Parts 1 & 2 (Building What People Want, Need & Value).

TSB Part 3 (Engineering Sales) is recommended reading but not compulsory.  Please email the course manager to buy a copy.

Pre-course Earlybird price is no longer available
Full investment cost for Part 1 & 2 (+ bonus PDF) is $55 + HST
Purchase by clicking Buy Now below:

Reading assignments, test preparation and exercises from the books will be handed out during the course.
It’s OK to read more before the start of the course – or even the whole book – but it’s not compulsory